The key to acheiving sales is to make sure that each layer never goes empty - it really is that simple. You should always know how many prospects are in each respective layer. New opportunities are put in the top and worked through the funnel until they either become a sale, or become a disqualified lead.
Knowing that it can take weeks or months to walk prospects through the funnel process, you better have multiple prospects at all the layers of the funnel. So the bottom line is pretty straightforward. Make sure that you have action at all levels in the sales funnel and you'll never be desperate for a deal to close again.
But how do you manage that? Have you got software tools that facilitate and measure the lead to sales process?
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