I'm mid way through a book - "What Would Google Do?" by Jeff Jarvis - and as a good book should be it is massively thought provoking. Jeff examines Google, how it does what it does and the business model it uses. In doing this he demonstrates how the internet is challenging and destroying traditional business models and providing opportunities for those willing to learn the lessons.
The recurring theme is how much is a business willing to give away in order to attract customers so that it can sell to a few the premium products or services it is really good at?
Jeff Jarvis has a blog, Buzzmachine, that has a focus on the publishing and media industries.
The recurring theme is how much is a business willing to give away in order to attract customers so that it can sell to a few the premium products or services it is really good at?
Jeff Jarvis has a blog, Buzzmachine, that has a focus on the publishing and media industries.
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